Digital Marketing

LEARNING OUTCOME

Develop an understanding of key digital marketing concepts, strategies, and techniques.

Learn how to use digital marketing tools and platforms effectively.

Develop skills in creating, implementing, and analyzing digital marketing campaigns.

Explore the latest trends and best practices in digital marketing.

Next Date

TBD

Duration

3 Months

Class

Virtual

Proceed to payment

This Program provides an introduction to digital marketing, covering key concepts and strategies for online advertising, search engine optimization, social media marketing, email marketing, content marketing, and data analysis. Students will develop skills in digital marketing tools and platforms, learn how to create effective digital marketing campaigns and explore the latest trends and best practices in the field.

Program Curriculum

Module 1

Introduction to Digital Marketing

Overview of digital marketing concepts, channels, and strategies

Understanding the buyer’s journey

Introduction to digital marketing tools and platforms

Module 2

Search Engine Optimization (SEO)

Introduction to SEO

Keyword research and selection

On-page and off-page optimization techniques

Module 3

Pay-Per-Click (PPC) Advertising

Introduction to PPC advertising

Google AdWords and Bing Ads

Campaign setup and management

Module 4

Social Media Marketing

Introduction to social media marketing

Understanding social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.)

Creating effective social media campaigns

Module 5

Email Marketing

Introduction to email marketing

Building email lists

Creating effective email campaigns

Module 6

Content Marketing

Introduction to content marketing

Creating effective content (blogs, videos, infographics, etc.)

Content marketing tools and platforms

Module 7

Data Analysis and Reporting

Introduction to data analysis in digital marketing

Google Analytics and other tracking tools

Analyzing and reporting campaign performance

Module 8

Emerging Trends and Best Practices in Digital Marketing

Overview of emerging trends in digital marketing

Best practices for creating effective digital marketing campaigns

Program review and final project presentation

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At Skillharvest we are a hands-on technology company with the vision to develop over seven million people’s careers. Learn premium technological and artisan skills virtually and get avenues to work with the leading companies in Nigeria and anywhere in the world.

₦80,000 ₦‎40,000

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