Digital Marketing

Develop an understanding of key digital marketing concepts, strategies, and techniques.
Learn how to use digital marketing tools and platforms effectively.
Develop skills in creating, implementing, and analyzing digital marketing campaigns.
Explore the latest trends and best practices in digital marketing.
Next Date
3 Months

This Program provides an introduction to digital marketing, covering key concepts and strategies for online advertising, search engine optimization, social media marketing, email marketing, content marketing, and data analysis. Students will develop skills in digital marketing tools and platforms, learn how to create effective digital marketing campaigns and explore the latest trends and best practices in the field.

Program Curriculum

Module 1

Introduction to Digital Marketing

Overview of digital marketing concepts, channels, and strategies
Understanding the buyer’s journey
Introduction to digital marketing tools and platforms
Module 2

Search Engine Optimization (SEO)

Introduction to SEO
Keyword research and selection
On-page and off-page optimization techniques
Module 3

Pay-Per-Click (PPC) Advertising

Introduction to PPC advertising
Google AdWords and Bing Ads
Campaign setup and management
Module 4

Social Media Marketing

Introduction to social media marketing
Understanding social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.)
Creating effective social media campaigns
Module 5

Email Marketing

Introduction to email marketing
Building email lists
Creating effective email campaigns
Module 6

Content Marketing

Introduction to content marketing
Creating effective content (blogs, videos, infographics, etc.)
Content marketing tools and platforms
Module 7

Data Analysis and Reporting

Introduction to data analysis in digital marketing
Google Analytics and other tracking tools
Analyzing and reporting campaign performance
Module 8

Emerging Trends and Best Practices in Digital Marketing

Overview of emerging trends in digital marketing
Best practices for creating effective digital marketing campaigns
Program review and final project presentation

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