Product Management

LEARNING OUTCOME

Mastery of product planning and development.

Proficiency in market research and user-centric design.

Strong project management and problem-solving skills.

Enhanced leadership abilities for success in diverse industries.

Next Date

TBC

Duration

3 Months

Class

Virtual

Proceed to payment

This program is tailored to equip students with a comprehensive skill set essential for excelling in the fast-paced world of product management.

Throughout the program, students will learn how to strategize, develop, and oversee products from concept to launch and beyond. They will gain hands-on experience in effective product planning, market research, and user-centric design, allowing them to create innovative and successful products.

Program Curriculum

Module 1

Introduction to Product Management

Understanding the role of a product manager

Overview of the product development lifecycle

Setting the stage for effective product management

Module 2

Market Research and Analysis

Conducting market research and competitive analysis

Identifying customer needs and pain points

Defining target markets and user personas

Module 3

Product Strategy and Planning

Creating a product vision and strategy

Roadmap development and prioritization techniques

Setting measurable goals and objectives

Module 4

User Experience (UX) and Design Thinking

Principles of user-centered design

Conducting user interviews and usability testing

Collaborating with designers and developers

Module 5

Agile Development and Scrum

Introduction to Agile methodologies

Scrum framework and roles

Managing product backlogs and sprints

Module 6

Product Development and Engineering

Working with development teams

Technical understanding for product managers

Overcoming technical challenges

Module 7

Product Launch and Go-to-Market Strategy

Planning and executing product launches

Developing go-to-market strategies

Marketing and sales alignment

Module 8

Product Metrics and Analytics

Key performance indicators (KPIs) for product success

Tracking and analyzing user data

Data-driven decision-making

Module 9

Product Lifecycle Management

Managing products through their lifecycle

Strategies for product growth, maturity, and decline

Product iteration and improvement

Why wait? Register Now

At Skillharvest we are a hands-on technology company with the vision to develop over seven million people’s careers. Learn premium technological and artisan skills virtually and get avenues to work with the leading companies in Nigeria and anywhere in the world.

₦‎100,000

Full Course Access