Product Management

LEARNING OUTCOME
Mastery of product planning and development.
Proficiency in market research and user-centric design.
Strong project management and problem-solving skills.
Enhanced leadership abilities for success in diverse industries.
Next Date
TBC
Duration
6 Months
Class
Virtual

This program is tailored to equip students with a comprehensive skill set essential for excelling in the fast-paced world of product management.

Throughout the program, students will learn how to strategize, develop, and oversee products from concept to launch and beyond. They will gain hands-on experience in effective product planning, market research, and user-centric design, allowing them to create innovative and successful products.

Program Curriculum

Module 1

Introduction to Product Management

Understanding the role of a product manager
Overview of the product development lifecycle
Setting the stage for effective product management
Module 2

Market Research and Analysis

Conducting market research and competitive analysis
Identifying customer needs and pain points
Defining target markets and user personas
Module 3

Product Strategy and Planning

Creating a product vision and strategy
Roadmap development and prioritization techniques
Setting measurable goals and objectives
Module 4

User Experience (UX) and Design Thinking

Principles of user-centered design
Conducting user interviews and usability testing
Collaborating with designers and developers
Module 5

Agile Development and Scrum

Introduction to Agile methodologies
Scrum framework and roles
Managing product backlogs and sprints
Module 6

Product Development and Engineering

Working with development teams
Technical understanding for product managers
Overcoming technical challenges
Module 7

Product Launch and Go-to-Market Strategy

Planning and executing product launches
Developing go-to-market strategies
Marketing and sales alignment
Module 8

Product Metrics and Analytics

Key performance indicators (KPIs) for product success
Tracking and analyzing user data
Data-driven decision-making
Module 9

Product Lifecycle Management

Managing products through their lifecycle
Strategies for product growth, maturity, and decline
Product iteration and improvement

Why wait? Register Now

At Skillharvest we are a hands-on technology company with the vision to develop over seven million people’s careers. Learn premium technological and artisan skills virtually and get avenues to work with the leading companies in Nigeria and anywhere in the world.

₦‎100,000

Full Course Access
Virtual