Content Creation & SMM

LEARNING OUTCOME

Develop and implement a social media strategy that aligns with business goals.

Create engaging and informative content for social media.

Effectively manage social media platforms and use social media analytics to measure the performance of social media campaigns and make necessary adjustments.

Next Date

TBD

Duration

3 Months

Class

Virtual

Proceed to payment

This program is designed to provide you with the skills and knowledge you need to succeed in this exciting field.

In this program, you will learn the fundamentals of social media management, advanced social media marketing strategies, and how to manage a social media team. You will also have the opportunity to gain hands-on experience in managing social media accounts.

By the end of this program, you will be able to develop and implement social media strategies for businesses of all sizes, create and manage engaging social media content, use social media analytics to measure the success of social media campaigns, and manage a social media team.

Program Curriculum

Module 1

Introduction to Social Media Management

Overview of major social media platforms

Setting goals for social media presence

Module 2

Social Media Strategy and Planning

Developing a social media strategy

Creating a content calendar

Identifying target audiences and key messages

Module 3

Content Creation and Curation

Crafting engaging and shareable content

Visual content creation (graphics, images, videos)

Curating content from various sources

Module 4

Social Media Platforms Deep Dive

In-depth exploration of major platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)

Platform-specific strategies and best practices

Module 5

Social Media Analytics

Introduction to social media analytics tools

Monitoring and measuring key performance indicators (KPIs)

Interpreting analytics data and adjusting strategies

Module 6

Community Management

Building and engaging with online communities

Responding to comments and messages

Managing online reputation

Module 7

Social Media Advertising

Understanding social media advertising options

Creating and managing ad campaigns

Budgeting and targeting strategies

Module 8

Influencer Marketing

Identifying and collaborating with influencers

Developing effective influencer marketing campaigns

Measuring influencer marketing ROI

Module 9

Crisis Management on Social Media

Recognizing and handling social media crises

Developing crisis management plans

Communication strategies during crises

Module 10

Social Media Trends and Future Developments

Staying updated on social media trends

Emerging technologies in social media

Future developments in the field

Module 11

Capstone Social Media Management Project

Real-world social media management project

Implementing a comprehensive social media strategy

Project presentation and peer review

Module 12

Final Assessment and Certification

Evaluation of the capstone social media management project

Certification of completion

Why wait? Make payment now

At Skillharvest we are a hands-on technology company with the vision to develop over seven million people’s careers. Learn premium technological and artisan skills virtually and get avenues to work with the leading companies in Nigeria and anywhere in the world.

₦‎100,000

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