SMM & Content Creation

Develop and implement a social media strategy that aligns with business goals.
Create engaging and informative content for social media.
Effectively manage social media platforms and use social media analytics to measure the performance of social media campaigns and make necessary adjustments.
Next Date
3 Months

This program is designed to provide you with the skills and knowledge you need to succeed in this exciting field.

In this program, you will learn the fundamentals of social media management, advanced social media marketing strategies, and how to manage a social media team. You will also have the opportunity to gain hands-on experience in managing social media accounts.

By the end of this program, you will be able to develop and implement social media strategies for businesses of all sizes, create and manage engaging social media content, use social media analytics to measure the success of social media campaigns, and manage a social media team.

Program Curriculum

Module 1

Introduction to Social Media Management

Overview of major social media platforms
Setting goals for social media presence
Module 2

Social Media Strategy and Planning

Developing a social media strategy
Creating a content calendar
Identifying target audiences and key messages
Module 3

Content Creation and Curation

Crafting engaging and shareable content
Visual content creation (graphics, images, videos)
Curating content from various sources
Module 4

Social Media Platforms Deep Dive

In-depth exploration of major platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
Platform-specific strategies and best practices
Module 5

Social Media Analytics

Introduction to social media analytics tools
Monitoring and measuring key performance indicators (KPIs)
Interpreting analytics data and adjusting strategies
Module 6

Community Management

Building and engaging with online communities
Responding to comments and messages
Managing online reputation
Module 7

Social Media Advertising

Understanding social media advertising options
Creating and managing ad campaigns
Budgeting and targeting strategies
Module 8

Influencer Marketing

Identifying and collaborating with influencers
Developing effective influencer marketing campaigns
Measuring influencer marketing ROI
Module 9

Crisis Management on Social Media

Recognizing and handling social media crises
Developing crisis management plans
Communication strategies during crises
Module 10

Social Media Trends and Future Developments

Staying updated on social media trends
Emerging technologies in social media
Future developments in the field
Module 11

Capstone Social Media Management Project

Real-world social media management project
Implementing a comprehensive social media strategy
Project presentation and peer review
Module 12

Final Assessment and Certification

Evaluation of the capstone social media management project
Certification of completion

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At Skillharvest we are a hands-on technology company with the vision to develop over seven million people’s careers. Learn premium technological and artisan skills virtually and get avenues to work with the leading companies in Nigeria and anywhere in the world.


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